Digipaks

• Digipaks are packaging for CD's or DVD's which fold out and can hold one or more CD's or DVD's even though digipaks are usually used when there are two or more CD's or DVD's to be packaged. They have grown in popularity since the early 2000's among record labels and recording artists as they are very stylish ways of promoting their CD and they could include either DVD features on a seperate disc to enhance promotion or an extra CD if they were making an album with two discs.
  
• Digipaks are less vulnerable to breakage than the standard plastic cases which are used for CD's because they are made of thick card, also they are more practical when storing more than one CD or DVD in one package because of the fold out design. They still have a plastic space for a disc to sit - however now it can go on each section of card that folds out of the digipak which makes it more practical for storage as I said before.
  
• Digipaks are usually linked in some way to the artists other promotional work for example music videos, CD advertisement posters or tour advertisement posters. I have been mostly researching the original plastic CD albums' artwork and images which still links to artists' promotional work so it is relavent but I will investigate a few digipaks as the inlay will be more creative and there will be another side - the same piece of card as the front cover but on the other side - an image of the artist or further artwork which establishes furter links.