I have been looking for quite a specific type of sound to the track in which will be the chosen song for the music video. It needs to have female vocals due to Kelly & I being an all female group and one of us will be featured in the music video by lip-syncing. Also it needs to be an upbeat song so we will be able to come up with a variety of shots and have a quick pace to keep an audience interested.
First of all I looked up a bit about what Creative Commons was all about instead of jumping straight into looking for music. The following quotes were taken from;http://creativecommons.org/about/what-is-cc "It was set up to increase the amount of creativity that is available to the public - which will be free and legal." "Creative Commons licenses are not an alternative to copyright. They work alongside copyright, so you can modify your copyright terms to best suit your needs." Also "Creative Commons defines the spectrum of possibilities between full copyright and the public domain. From all rights reserved to no rights reserved. Our licenses help you keep your copyright while allowing certain uses of your work — a “some rights reserved” copyright." - I found this quite interesting as some people are able to still have a copyright on certain aspects of their work. Creative Commons do also use the website Jamendo as one of their 'servers' for copyright free music from all over the world. This enables the public to listen to, download and use the music for free. I have browsed and listened to quite a few tracks from the Jamendo server on the Creative Commons website and so far I have't found any which have appealed to me. I have also had difficulty finding many which have females vocals which are in the english language (as we do have to lip-sync and it would be harder if the song was in a different language).
I then researched unsigned artists on www.google.co.uk and browsed a few websites which came up on the results - one of which was: www.unsigned.com so far I have found one artist which has a song which I will be considering and will need to ask Kelly about. The song is called "Everthing lies" by Amanda Kaletsky which can be heard on the link - http://www.unsigned.com/amandakaletsky The artist is unsigned as she is using an unsigned website to promote her music and it looks like her music is copyright free.
There are quite a few songs from this artist so I'm undersided on just one yet, the link for the artist (Sarah from Leicester) is http://www.unsigned.com/000sarahbird I have found a myspace page for this artist so I may try to contact them, however first I will see what Kelly thinks because we could ask Sarah to star in the music video depending on which artist and song we choose. Her music appears to be copyright free also and she is an unsigned artist.
Kelly and I have decided to produce a music video to the song, "Everything Lies" by Amanda Kaletsky.
I have e-mailed her on myspace and hotmail jut to check if it's alright to use her song as our music video however as it stands she hasn't replied yet.
Audience Feedback on the song choice and answers to the questions we asked:
1. What genres of music do you listen to? 2. What genre does the song fall under? 3. What do you think of the song?
1. Pop, R'n'B, Dance 2. Pop 3. Good, it says what most girls are feeling but at the same time it has got a good beat.
1. Pop, R'n'B, Dance, Rock, Pop rock, 80's 2. Pop 3. I think it's good and it has a good storyline already hidden in the lyrics.
1. Indie, drum and base. 2. Pop 3. It's ok, I like the singers voice.
1. Pop, Indie-rock, R'n'B, Indie, Dance 2. Pop 3. I like it, I like the tempo and her voice.
Also my partner Kelly Bailey has taken a slightly different approach into researching people's opinions of the song for our music video. She asked 4 different groups of people to see if there were different views between the two genders and also if there was a difference in view of different ages as well. These are the responses from the 4 groups:
Teenage Females... "ultimate revenge song love it!" "Lyrics are good and catchy" "Like the beat and instruments used"
Teenage Male... "Artist has a good voice" "It sounds to manufactured and generic,i weren't to keen but good for doing a narrative and music video too" "Sexiest song to males but its catchy"
Middle-aged Woman ... "Softness of music, lyrics and voice are lovely" "Can visualise somebody, easy to relate to the song" "A good beat in the background"
Middle-aged Male ... "Good beat and voice, lyrics are good" "Not enough musical instruments" "Sings at one tone, tend to switch of" "Same beat throughout the song no backing vocals"
In conclusion, both groups of females of different ages all gave positive feedback for the song however within the two male groups there were a few negative comments which suggests that the song will appeal more to women than to men, which meas we will take this into consideration when planning and making the music video, digipak and posters.
Also I found from my research that mostly people who listen to the "pop" genre of music generally liked the song. We figured that the song is a "pop" song and so did the people we asked. This suggests we will have to make a music video, digipak and poster which will appeal mostly to "pop" music fans.
The lyrics are about everyone having a voice and you need to speak up to be heard. Most people do that by song lyrics and that's how some people get famous (by how good their music is). Mcfly are trying to give the message out that it doesn't matter who you are, when your songs played on the radio people are likely to sing along because you can't see who is playing. Also they are trying to say that there's a lot of pressure put on bands/singers these days due to record labels always wanting them to produce more songs and the media/paparazzi who criticise everyone and make up stories which aren't true.
The tempo of the music is quite upbeat and fast. There is a lot of on-the-beat editing which is very effective and there are only a few shots which are edited together off-the-beat.
The main genre of this music video is performance and there are also elements of abstract there as well. The music video is started quite cleverly, one of the band members is turning the settings up to the maximum on a big amp and plugging his guitar in, turning that up then strumming it. This establishes to the audience before the band have started singing or playing their music that they play instruments and it also hints that there will be performance elements in the music video. The mise-en-scene of the stage area is that they are using natural lighting and possibly extra artificial lighting? as they would do if they were performing to a crowd. The band are positioned - 3 at the front (2 guitarists and 1 bassist) and the drummer at the back behind the drums. The microphones used are quite old-fashioned however they do give the band a sophisticated look. Hung up in the background are two posters - they appear to be a drawing of a microphone with a mouth wide open in the middle of it - these are a clear link to the digipak of their album as there are images of these microphone mouths on most of the covers on and within it. There is a satellite dish to the right of the stage - this suggests a connection between their performance and a radio broadcast as satellites are the way radio and TV programmes etc. are broad casted all over the world.
Camerawork and Editing;
The first sequence of shots is of a band member turning up all of the settings on an amp and his guitar to full and then strumming it - close ups of each part being turned up and set up and cuts between shots. This is all before the music has even started playing - it's interesting because people may wonder what he's doing or they may be intrigued at what may come if it's going to be played at full volume. The band member strums their guitar and it makes a big spark come out of the amp.
Medium shot of the speaker/amp - doesn't take up the whole of the screen - to the right you can see Tom (one of the band members) step into the space next to the speaker.
Dissolve into a medium shot of Tom with two other band members to the right - it looks like the rule of thirds has been used to position this shot and Tom has been made to appear larger and is closer to the camera than the other two band members because he sings the opening line to the song and the audiences attention is drawn to him.
Cut in to a medium close up of Tom lip-syncing in front of the old-fashioned microphone.
Cut back to a medium shot of three band members in the same rule of thirds positioning as the shot before the previous one.
Dissolve to a medium shot of Harry (the drummer in the band) drumming.
Dissolve to a long shot of the three band members at the front of the stage - rule of thirds seems to have been used again due to there being three sections to the shot - speaker/amp, the band members and a satellite dish - the speaker/amp takes up the most space however the audiences attention is still drawn to the band members due to one of the lead singers being in the centre of the shot frame.
Cut to a medium shot of Dougie (bassist for the band) with his back turned - a narrow depth of field has been used as the background has been blurred which makes Dougie in the foreground stand out to the audience.
Dissolve to a long shot of the three band members at the front of the stage.
Dissolve to a medium shot of the drummer.
Dissolve to a medium close up of the bassist.
Dissolve to a long shot of the three band members at the front of the stage.
Cut to a medium shot of two of the band members - one of which includes Tom who is lip-syncing.
Dissolve to a long shot of the three band members at the front of the stage.
Dissolve to a medium-close up of Tom lip-syncing.
Cut to an extreme long shot of a man jogging in the direction of the camera.
Cut to a medium shot of a man going to drink out of a fountain.
Cut to a medium close up of a woman reading a newspaper.
Cut to a long shot of the whole band - two guitarists and one bassist at the front and drummer at the back - conventional positioning of this type of band.
Cut in to a medium-close up of Tom lip-syncing - one of the lead singers.
Cut to a long shot of the man jogging getting struck by lightening - which was possibly created by CGI and was filmed with a green screen for the background.
Cut to a long shot of a satillite dish which is generating electricity - green screen/CGI again?
Cut to a medium close up of the man with electrical bolts running up and down him.
Cut to a long shot of the whole band in the conventional postioning.
Dissolve in to a medium close up of Tom lip-syncing into the old-fashioned microphone.
Dissolve to a medium long shot of three band members - the two guitarists and the drummer - rule of thirds has been used - Tom stands out the most not only because he is closest to the camera but because he is in a bright green t-shirt which draws the audiences attention.
Cut to a medium shot of Tom lip-syncing.
Cut to a medium shot of Harry drumming.
Cut back to a medium long shot of three band members - two guitarists and the drummer.
Cut to a medium close up of Danny (the other guitarist) as he is lip-syncing now.
Cut to a medium close up of Harry drumming.
Cut to a medium close up of Danny lip-sycning.
Cut to a medium shot of the man who was joggin and got hit by lightening - goes into a frozen-in-shock position.
Cut to a medium close up of Danny lip-syncing into the old-fashioned microphone.
Cut to a medium shot of Dougie with his back turned - you can see the drumes in the background.
Cut to a medium-close up of Danny lip-syncing.
Cut to a long shot of the whole band.
Dissolve to a medium close up of the woman reading the newspaper - a narrow depth of field has been used - in the background is the man who was struck by lightening who is blurred at the moment and the woman is in focus however she is looking at the mand.
Cut to a long shot of the man with his fist in the air - this compliments the lyrics.
Cut to a medium close up of the woman reading the newspaper and her reaction to the man dancing strangely.
Cut to a medium close up of Danny lip-syncing.
Cut to a medium two shot of Dougie (bass) and Harry (drums).
Cut to a close up of the man drinking from the fountain and his reaction to the man dancing strangely.
Cut to a long shot of the man dancing.
Cut to a medium close up of Danny lip-syncing.
Cut to a long shot of the whole band in their conventional positions.
Cut to a medium shot of Tom playing the guitar and jumping around.
Cut to a close up of Dougie lip-syncing to the backing vocals.
Cut to a long shot of the whole band in their conventional positions.
Cut to a medum tw o shot of Danny and Tom - a narrow depth of field has been used - Danny is in focus and stands out and Tom is blurred.
Cut to a medium close up of the man who got struck by lightening and has been dancing - he lip-syncs the last backing vocals before the chorus.
Cut to a long shot of the whole band in theri conventional positions - jumping around.
Cut to a medium shot of Harry drumming.
Cut to a close up of Tom lip-syncing.
Cut to a medium shot of the man dancing.
The rest of the chorus has similar shot types and things in the shots.
I have researched up to about 1.12 mins of the camerawork and editing in the music video due to there being a lot of different shots used however the rest of my research into the music video was of the whole thing.
Application of Andrew Goodwin's theories to the music video for 'One for the radio';
One of Andrew Goodwin's theories is that within music videos there are visual parallels with the tempo of the music which are directly represented in music video clips. The speed can be represented in the clips by the movement of the camera, fast editing, post production and any effect edited in by the computer. In the music video for 'One for the radio' the tempo of the music is very fast and there are parallels to this by there being very fast paced editing due to there being a variety of shots. Also the camera movement reflects the tempo of the music because the panning and zooming is quite fast when it is present.
Andrew Goodwin suggests that the voice, the rhythm and the backing which supports them are three central elements of the arrangement of pop music videos. 'One for the radio' is edited to the beat quite precisely and in some shots they have been edited to the lyrics for example when the lyrics "we don't care" are sung and then repeated by different people there is emphasis on the lyrics. There is a conflict between vocal and rhythmic prominence because whilst the lyrics are heard there are cuts from lip-syncing to other things for example other band members playing their instruments or people dancing to the beat. This makes its hard to distinguish which element is being emphasised. However there does seem to be more emphasis to the beat than lyrics because the shots are mostly edited on the beat and in the shots that aren't edited on the beat the image presented does something to emphasise the beat for example people dancing to the beat.
To promote their new Album Mcfly released a free copy in the Mail on Sunday;
The covers were made out of card however it wasn't like a digipak it was more like two pieces of card stuck together and the CD in the middle of the two. (Three ends sealed and one unsealed so you can slide the CD in and out of the card holder easily). The main colour scheme to the front and back cover to this seems to be a grey scale edit, yellow and black.
The image on the front cover takes up the majority of the overall space which makes the image of the band stand out quite a bit - this establishes to the audience that this is Mcfly's free album. The bands name is quite large also taking up a third of the front cover - even though the image of Mcfly is in the foreground overlapping the bands name it still stands out. The background seems to be a white wall (in a grey tint) with yellow spray-painted on in editing - it also surrounds the bands name (which is in black which also has a spray-painted effect to it) this makes it stand out from the background so it establishes further (after the image) that it is Mcfly - which should attract the audience. On the bottom in the centre is the Mail on Sunday logo - to remind people that it was free with this paper.
On the back cover it is split into 3 distinctive sections - it also has a ripped effect across the middle which splits the bottom and top up. The top has the track names in black against the same 'brick wall' background as the front cover - on the same background ('brick wall' effect) on the bottom of the back cover in three lots of *** either side of the advert is the date of when the deluxe album goes on sale and what extra products you will get if you buy it (4 new songs, 32 page booklet and bonus DVD). Also on the centre (which has a black background) there is an advertisement for Mcfly's tour - the date the tickets go on sale - which are both in white which stands out from the black background and also where they will be playing - which is in yellow which also stands out from the black background so they both will be eye-catching when people look at the track list the rest of the back cover will catch their eye so they will read through it and may be interested in it.
This was not only a free copy for the fans but it was for anyone who buys the Mail on Sunday - Mcfly could have gained more fans by doing this and it not only promoted their new album which would soon be released but it promoted the tour and tried to ensure that a lot more people would buy their album and go to their tour after this promotional package was released.
Following this, a couple of months later Mcfly released a deluxe edition of the album in a Digipak form;
I have scanned the Digipak in sets of two as the audience would open it up also I have scanned the extra packaging that comes with this deluxe Digipak.
The front and back covers;
The front cover is made up of what looks like 9 black TV's with different images in of the screens - all with a florescent green tint to them. All of the TV screens in the 4 corners appear to have sketch's/drawings of a mouth wide open at different angles - top left corner interview shot from the left - bottom right corner is the opposite angle - top right corner the whole of the image is showing and the bottom left corner only the top of the mouth is showing (the teeth, tongue, and tonsils appear to have been drawn on some of the drawings) this suggests to the audience that it is a mouth singing - possibly representing the band and their singing talent or it could represent fans singing along to Mcfly songs - it is quite a unique and abstract idea - it could also attract different types of audience due to it being eye-catching because of its uniqueness for example. Also inbetween all of these drawings are the 4 members of Mcfly - Dougie on the top row, Tom on the left hand row, Harry on the right hand row and Danny on the bottom row - all are in the centre TV screen on each row. In the centre TV screen (behind the bands name) there appears to be another mouth - it makes the pattern complete on the front cover - it isn't clear behind the band name. The band's name (Mcfly) is in the exact same font as it was on the front cover of the free copy of the album in the Mail on Sunday - 1st link established. "Mcfly" has had a glow effect added onto it after the green tint - also the album's title name "Radio:ACTIVE" has the same glow effect added to it, is on a slight tilt to make it seem more visible and eye-catching. The glow and green tint which has been added to the band's name, title of the album and TV screens which the band members are in - all suggest that they all have radio active glow to them because radio active material usually glows a florescent green colour - this would be why the whole colour scheme to the digipak is a florescent green colour - it links to the name of the album. Also the title of the album and the name of the band do glow in the dark as I discovered one night - this links to the radioactive theme again as radioactive material glows in the dark - it is another feature which makes it unique compared to other album covers.
The spine of the Digipak has a black background - at the top there is a logo for the record company who signed them in florescent green - goes with the colour scheme and stands out. The bands name is in the same font as the front cover and is in a brighter and bolder florescent green colour - the florescent colour of it makes the bands name stand out from the black background making it eye-catching to audiences. Also the album's title is in the same font and colour as it is on the front cover - which is lighter than how the bands name is - so they compliment each other and stand out from the background.
The back cover is 1 black TV (filling the whole of the cover) with the track listings for the CD and features on the DVD on the screen. The screens background has a florescent green background - this is the same colour as the bands name on the spine of the digipak. You could argue that the rule of thirds have been used but not with images, and with writing - each chunk of writing takes up a third on the screen horizontally. The audiences attention is drawn to the top third as it seems to be the largest chunk (only because it is the only one which has been completely filled with writing) - these are the track listings for the CD which are on a slant just as the title for the digipak and like the backcover of the free copy of the album - follows whole theme and look that they want to give and makes it more eye-catching due to it being in a different position from other albums. The centre third of the back cover is the list of features which appear on the DVD in the same font and colour as the CD track listings however these aren't slanted. Either side of the CD and DVD listings there are small lightening bolts - the connotation of these is electricity which can be associated with a number of things for example any sort of technology. This suggests that mcfly are intouch with technology and their album is a digipak which links to types of media texts together - audio in the form of what's on the CD and visual in the form of what's on the DVD. On the bottom third of the back cover it appears to be a list of who worked with Mcfly to write and produce the digipak. There is also a logo at the bottom which establishes which record company they have a contract with.
The inside covers when you have opened it up once;
The right hand side - the image and band title is exactley the same as the arrangement and image as the front cover of the free album which was issued in the Mail on Sunday. This links the two together to establish further that this is the deluxe version of the free copy. The only difference is that the shadow behind the bands name is lime green opposed to yellow on the free albums cover. Also in the top left and right on this cover there are drawings of mouths wide open which are similar to those on the front cover. The image has a black and white effect added however it is duller than the free album cover - it may have an aged effect edited onto it as well due to there being white lines going across the image as if it was quite old. This could suggest that the free album cover is old so the audience needs to listen to the new version of that CD with extra songs on it and watch the DVD in the digipak to be up to date with them.
The left hand side - the pouch contains a 32-page booklet as a bonus to the digipak. The images on this pouch are all a lime green colour against a white background - this makes them stand out however the colour isn't as bright as colours on the front cover because the audience would have already purchased the digipak before opening it up so it doesn't need to be as eye-catching. Two distinct objects I can make out are a lead which could be for a guitar - this establishes that within the band there are members who may play the guitar - it could even been a microphone lead to plug it into an amp which links with the open mouths, both of which could suggest the band singing or fans singing along to the lyrics of their songs. The other object is a parallelogram shape which could possibly be an amp drawn from a low-angled and slanted point of view - which would show its importance - important for gigs/tours etc. There are also 5 lightening bolts running parallel to each other - this carries on the theme from the back cover with lightening bolts which suggests electricity and with that there could be links to technology which would be one reason why they have put TV screens on the back and front covers. There is a polka dot effect going on around each object seen which fills the blank space and make the pouch look more interesting.
The inlays when you have opened the Digipak all the way out - the CD holder on the left held the CD and the one on the right held the bonus DVD;
Both of the inlays have got a drawing/sketch of a mouth wide open - both facing the spine. This carries on the theme from the front cover and inside covers - the denotation is an old-fashioned microphone with a mouth in the centre - wide open as if it were singing - the connotation establishes further that Mcfly are a band and it could suggest that the fans will sing along to the songs when they play them. Also, surrounding each of the microphone mouths there are lightening bolts which represent electricity and technology (as it uses electricity to function). It also has the polka dot effect just as one of the inside covers does - this along with the lightening bolts and microphone/mouths carry on the theme throughout all of the digipak.
The front cover of the packaging (it comes in green aswell);
The packaging front cover is exactley the same with the images, poisitoning of images and whole feel of it as the front cover of the Digipak however it has got a red tint to it all over instead of a green tint - there is another version of Mcfly's digipak where the packaging has green tint to it and is exactley the same as the actual Digipak. - This links the packaging with the digipak and shows the producers who created the Digipak covers clearly thought of the packaging instead of just putting an image of the band on the cover and leaving it at that.
The back cover of the packaging (it comes in green aswell);The packaging back cover is exactley the same with the images, poisitoning of images (eg. lightening bolts) and whole feel of it as the front cover of the Digipak however it has got a barcode on the bottom of it at a tilted angle so the shop would be able to scan it through the till to enable the customer to pay for it. Also it has a red tint to it all over instead of a green tint - there is another version of Mcfly's digipak where the packaging has green tint to it and is exactley the same as the actual Digipak. - This links the packaging with the digipak and shows the producers who created the Digipak covers clearly thought of the packaging instead of just putting an image of the band on the cover and leaving it at that.
Mcflys Radio:active Tour 2009; Just under half of the poster is made up of tour dates and venues and the rest is made up of an image of Mcfly and then the bands name right at the top of the poster. The bands name is quite large and slanted - looks like it has been drawn and shaded in making the poster look more creative. Also the bands name is the most eye-catching aspect of the poster - this establishes to the audience who the band is which would attract fans of the band instantly. The bands name is in black against a white background which makes it stand out even more than with it just being a large font. Just below and to the right of the bands name is the title of the tour (which is the same as the digipak due to it being a tour to promote their digipak album) in a typewriter type font which looks quite unique due to the vintage look it gives. The next quarter of the poster (moving down) is filled with an image of the four Mcfly band members all dressed casually/smart-casually which suggests they are quite laid-back and may also suggest to the audience that the clothes reflect their personalities and the feel of the band which suggests further that they aren't putting on a front and being 'fake' which may be attractive to some members of an audience. The bottom half of the poster is filled with venues that Mcfly will be performing at and the dates that they will be performing on in a specific arena. All of the writing is in black so it will stand out from the white background, also the venues are in a bold font compared to the dates to make them more eye-catching so the audience will see it and find the venue which is closest to them or that they would like to travel to. the tour poster as a whole is very simple but it does do its' job and informs the target audience that Mcfly will be touring the UK and what dates they will be performing at what venues.
Between the three media products there is one obvious link. This is that there is an old-fashioned microphone which has a mouth open on it in and on each of the three products. In the music video there are two banners/posters with the image on them, on the digipak it is on the front cover several times and also inside of it, and finally on the tour poster it is next to the tour name. The connotation of this image may be the vocal talent of the band or fans singing along to Mcfly songs. This quite a unique and abstract idea which will draw the audiences attention to the product and subconsciously link the three media products together if they see all three. Also between the digipak and the music video there are links through images which represent electricity for example the lightening bolts on the digipak and someone being struck by lightening/electricity which was produced by a satellite which also could represent electricity. Finally the bands name is presented in the same font style on all of the printed media products, this makes another clear link to the audience that it's Mcfly and encourages them to buy or watch the media products.
Digipaks are packaging for CD's or DVD's which fold out and can hold one or more CD's or DVD's even though digipaks are usually used when there are two or more CD's or DVD's to be packaged. They have grown in popularity since the early 2000's among record labels and recording artists as they are very stylish ways of promoting their CD and they could include either DVD features on a seperate disc to enhance promotion or an extra CD if they were making an album with two discs.
Digipaks are less vulnerable to breakage than the standard plastic cases which are used for CD's because they are made of thick card, also they are more practical when storing more than one CD or DVD in one package because of the fold out design. They still have a plastic space for a disc to sit - however now it can go on each section of card that folds out of the digipak which makes it more practical for storage as I said before.
Digipaks are usually linked in some way to the artists other promotional work for example music videos, CD advertisement posters or tour advertisement posters. I have been mostly researching the original plastic CD albums' artwork and images which still links to artists' promotional work so it is relavent but I will investigate a few digipaks as the inlay will be more creative and there will be another side - the same piece of card as the front cover but on the other side - an image of the artist or further artwork which establishes furter links.
The lyrics are very repetitive which make them catchy and memorable. Repetitiveness in lyrics can divide an audience into two - people who love the song and people who hate it. The only meaning I can gather from it really is that this guy is worried about a friend and his future.
The tempo of the music is quite fast paced. It isn't all edited to the beat but there is some editing on the beat.
The genre of the music video is abstract and performance. The mise-en-scene of the performance sequences is the lighting is quite bright so three-point lighting had probably been used, the colours used for the band members clothing, the room and props are bold and bright - this suggests that the band members are quite confident with performing and are individual - it also gives the band a unique image. The mise-en-scene of the shots of the character, Ray (when he's in his room) are that low-key lighting has been used so that it is quite dark, there are a lot of shadows and the clothing he wears is quite dark - this contrasts with the brightly coloured image the band is presenting to the audience - also this shows the audience that they are worried about him because he's different to them but the low-key lighting also suggests something bad may happen. The music video is abstract because it involves the use of animation/plasticine creature which comes to life and tries to kill people. There is also a point where someone dresses up as a crocodile and there is a scary looking model in the bands fridge - these are implied to be Rays work and why they are 'worried about Ray'. When the plasticine monster comes to life they may have used a green screen to edit those shots and the shots of the band/Ray together - especially when it grows in size to be as big as the building. The movement of the camera is mostly panning throughout the music video apart from a few shots which are still shots. Also mostly cuts have been used as a transition between shots apart from the occasional wipe across the screen or fade to black/fade in from black.
Camerawork and Editing;
Fast fade from black to a close up of the bass drum whic hhas the bands name on it.
Cut to a close up of a side-on view of a guitar and a band member's hand altering volume on it.
Cut to a close up of the guitars neck and fret pad and of a band members hand taping it to the beat.
Cut back to a close up of a side-on view of a guitar and a band member's hand - this time flicking a switch in time to the beat.
Cut to a long shot of the whole band when the band's music kicks in.
Cut in to a mid shot of a band members torso and him playing a guitar - he is on the left and in the background (to the right) there is band equitment for example amps and another guitar establishing further that this is a band.
Cut to a medium shot of the drummer drumming.
Cut to a mid shot of another band members torso and the guitar they are playing - positioned in the centre of the shot so the audiences attention will be on them.
Cut in to a close up of the same band member playing the guitar - showing he is musically talented and isn't just faking it.
Cut to a shot which is positioned as a rule of thirds shot - the lead singer is in the middle in the foreground which makes the audiences attention be focused on him - to the left is the other guitarist and the right is the drums and the drummers shoulder. Also narrow depth of field has been used so the foreground stands out more than the background and the attention is drawn to the lead singer even more.
Jump cut backwards to a medium long shot of the whole band - rule of thirds is used again in exactly the same way - however it may just be that this is how bands are positioned normally when performing?
Cut in to a close up of a band member playing a guitar.
Cut to a medium panning shot of the drummer.
Cut to a close up of a band member playing a guitar.
Cut to a medium shot of the whole band - rule of thirds used again.
Cut in to a medium close up of the singer - rule of thrids used again.
Cut to a very quick medium shot of the guitar the singer is playing.
Cut to a medium shot of the drummer.
Cut to a medium clsoe up of the singer as he starts to sing.
Jump cut outwards to a medium shot (zooming in) - rule of thirds used again.
Cut to a medium panning shot (downwards) of the drummer.
Cut to a medium shot of the singer and the band in the background - zooming in on the singer as he sings the verse - he looks to the right when he sings the lyrics "Ray" and the camera quickly pans to the right to a medium-long shot of who we assume to be "Ray" - the camera pans quickly to the left to a medium close up of the lead singer - camera zooming out
Jump cut backwards to a long shot of the whole band in the same sort of arrangement as they have been in previous shots.
Cut to a medium close up of the lead singer.
Cut to a medium-long shot of Ray.
Cut to a medium shot of the lead singer - the camera is panning to the right (it may be on a dolly) - showing Ray and ending the take at the amp or speaker (which is black).
The transition used is a wipe effect from right to left to reveal the next shot which is a medium shot of the three band members and Ray - it suggests a connection between what we are seeing visually and what we are hearing lyrically. The lead singer is lip-syncing within this shot -the camera zooms in towards Ray who looks at his watch which suggests he has got somewhere to be or doesn't want to stay any longer.
Cut to a medium close up of the lead singer in the performance setting.
Jump cut backwards to a medium-long shot of the lead singer and the band as they perform.
Cut to a close up of a TV screen with a plasticine dinosaur on it.
Cut to an upwards panning shot from behind the TV to a medium shot of the three band members sitting on a sofa watching the TV - the lead singer is waving his arm to try and get someone to join them.
Cut to a medium shot of Ray who is making a gesture suggesting he doesn't want to join them or he has something to do and he closes the door - camera zooms in on the 'Keep Out' sign on the door suggesting he doesn't want to be disturbed. Fade to black.
Fade in from black to a medium-long shot of Ray's back as he is sat in a chair at a desk - camera is zooming in on him.
Cut to a medium-close up of Ray and a model of somesort which he seems to be making/brushing.
Cut to a medium shot of the lead singer sat down 'talking' with his guitar on his knee - which shows a contrast between the two characters played as the lead singer is in bright colours and his background is bright etc and Ray has dull colours and a dull/dark background - binary oppositions.
I have only researched up to 1 minute of the camerawork and editing within this music video however the rest of my research has been based on the whole music video.
Application of Andrew Goodwin's theories to the music video for 'Worried about Ray';
One of Andrew Goodwin's theories is that within music videos there are visual parallels with the tempo of the music which are directly represented in music video clips. The speed can be represented in the clips by the movement of the camera, fast editing, post production and any effect edited in by the computer. In the music video for 'Worried about Ray' the tempo of the music is quite fast and there are parallels to this by there being some fast paced editing due to there being some takes which are short however there are some takes which are longer due to slow paced editing (that's mainly in the abstract narrative).
Andrew Goodwin suggests that the voice, the rhythm and the backing which supports them are three central elements of the arrangement of pop music videos. 'Worried about Ray' isn't always edited to the beat however it does display some edits to the beat, it also displays evidence of editing to the lyrics as well. Most of the shots when the lyrics are heard are of the lead singer lip-syncing - even when he's in a narrative setting. This puts a lot of emphasis on the lyrics.
He also borrowed a theory, of conflict being resolved from a narrative theory - it is relevant to the visual images, the lyrics sung and the music played. 'Worried about Ray' has elements of a conflict being restored due to... the monster being killed by a drumstick being fired at it's eye, the words "The future's out to get you" are repeated, also there is a closing drum beat and guitar riff.
The Hoosiers debut Album Cover - The Trick Of Life;
The Hoosiers album cover comes in four different colours - yellow, green, blue and red - three of which are primary colours and stand out due to their boldness - releasing an album which is available in different colours appeals to a wider audience range. Also there has been a special version of the album released on itunes - this has a purple cover and comes with two bonus tracks. In the centre of the album cover is the name of the band: "The Hoosiers" - which is in a bold red colour which stands out on the white background - the letters are in different sizes and all in the same font. Underneath the bands name there is an "&" sign, then underneath that there is the album title "The trick of life" - all in the bold red colour however the name of the album and the "&" sign are all in a different less eye-catching font to the bands name. The layout of the bands name and album title makes it seem like they are going to tell you a story which features them - "The Hoosiers & the trick of life" - it suggests that the band is more involved with the album than people may think - also it gives a postmodern feel to it suggesting life isn't as it seems - there may be more than one reality.
There is a lot of detail going on around the bands name and album title. The background is in yellow and the images are in an orangey colour. There are a pair of eyes at the bottom of the cover - suggesting that there is someone looking up to the bands name and title of the album - giving a subtle suggestion that the audience should look up to the band. Working upwards - above the eyes it seems like there are buildings along what looks like the eyebrows which go with the eyes and in the centre of the buildings is the shadow of a rabbit. Working upwards - there are various patterns along the sides and going into the centre are hands curled up into a fist - looking like they are going to punch the centre. Working upwards - two bird shaped shadows then there are various shapes of bushes etc. On the left hand-side there seems to be quite soft shapes and a space shuttle which is quite rounded, whereas on the right hand-side there are quite pointy and quite sharp looking shapes and an old-style looking plane. At the top of the front cover in the centre there is a heart shaped image with crosses in the centre as if it had been stitched up from being broken into two peices. It appears to be in the centre of clouds on either side and there appears to rain drops coming from these clouds - it could also be interpreted as being blood drops from the broken heart as a darker side to the image. There has also been a shadow effect edited into the front cover twice but getting fainter the closer it gets to the centre. The rabbit at the bottom of the cover could symbolise the rabbit in Alice and Wonderland - this is because the centre seems to be like a hole because of the fade effect of the shadows - also the albums name "the trick of life" links with that theory because when Alice followed the rabbit down the rabbit hole there was a completely different world. Also the left side seems to be slightly different to the right side (in the imagery) however from a distance it seems the same - this links to "the trick of life" as well.
The Back cover;
The back cover uses the exact same imagery as the front cover does - apart from the faded shadows which go in the direction of the centre - they aren't there. Also the imagery is in a bold white which stands out a lot from the yellow background, along with this in white the track list, which is in the centre of the imagery - making it stand out quite a bit - this makes it eye-catching to the audience so they would see what tracks will be on the album so it may attract them to buy the album. At the bottom on the left is a list of who worked on the album with the hoosiers in the form of producers, writers, directors etc and at the bottom on the right is the barcode so that shops can scan it in order to sell it to the customers. On the far left and far right are the sides of the CD covers which join it to make it 3D - The name of the band and the album title is in the exact same font, colours and arrangement as on the front cover to carry on the theme of the album.
The Actual CD; The actual CD is quite simple really - it follows the themes of the whole look of the album cover nicely - the background is a yellow colour which is the same as the background on the front and back covers. Also the bands name and title of the album is in the exact same font, colour and arrangement as on the front cover - carrying on the overall theme of the album.
The Hoosiers Tour poster; About 1/5 parts of the tour poster is the bands name and also it states that there will be special guests. Both are black against a white background which makes it very eye-catching for the audience - it establishes who the band is which may appeal to a wide range of people. For the border at the top of the list of venues and date there are a variety of images which are similar to those images on the CD front and back covers. The left could be percieved as the 'evil' side because it has a lot of pointy objects, there is a lot of black used and an 'evil' looking face is in the pointy bushes. On the right there are buildings which are a red colour, a smily face which has a rain-cloud above it - this could suggest that this is the opposite to the other side (the 'good' side) the rain-cloud could be linked to the other side however the face is still smiling which could suggest that if you go to one of the gigs you can go and forget all of your worries and go out smiling. There is also a bird like figure like on the CD cover and there are images which I can't quite make out. Towards the bottom on the right hand side there is a semi-circular shape in black - this looks like it could be a different planet to the one presented towards to the top of the page - that is suggested by space shuttles coming away and towards it. There is also a bug on the top of the 'planet' which is exactley the same as the one ontop of the bands name - which could link the 'planet' and the band together - suggesting you will be transported to the 'planet' of The Hoosiers if you go to a show. In the centre of the poster are two strips of dates (in black) of gigs and venues (in red) - this draws the audiences attention to the venues first - this is important so they can see where the nearest gig is to them - then they will look at the date of the gig - underneath in a smaller print is a phone number so they can book tickets if they wish. At the bottom of the page it has a small advertisement for the album 'The Trick of Life' and the website address for the official and myspace websites. This encourages fans and other people in the audience to either buy their album or look at other types of promoting media.
All three media products have one distinct feature which links them together. This is 'The Hoosiers' logo because it is present on the face of the bass drum in the music video, the very same logo is on the CD cover and tour poster to present the bands name to the audience. This means the audience will be able to associate all three media products together from just the name of the band. Also the CD cover and tour poster seems to have abstract images on them, this links to the music video as there are abstract models for example dinosaurs within it. This can also make the audience link the media products together subconsciously which would make them more likely to buy tickets for a concert/buy the CD/watch the media product if they had already done one of those things.
I have chosen the 4th single to be released from the album breakaway to see if the music video still linked with the album cover.
Kelly Clarkson - Because Of You Music Video;
The lyrics are about neglection of a child and how the child saw the world growing up, it also is about domestic abuse because the mother was abused, may have been a drug abuser and possibly neglected as well. The director of the music video's message would be to try and stop vicious circles of domestic abuse so they don't carry on into the next generation.
The tempo of the music is quite slow as it is quite an emotional song, there is some on the beat editing but not much the rest of the editing tends to be off-beat.
The music video follows a narrative which is perfect for this song because it is an emotive song and it portrays that emotion to the audience through narrative as well as lyrics. It is set mostly within a house which suggests that the lyrics could be about any family who have or have had the same kind of issues within the household. In the shots where Kelly Clarkson isn't in the house and playing a part in the narrative she is in a blackened out room - maybe green screen and the background edited black by the computer - she is wearing a black, halter-neck choker type top - this makes it look like she blends into the background further suggesting that the child/mum on the receiving end of the abuse had to blend into the background and try not to do anything which would make the dad's temper rise. Also black is colourless so whenever it is worn in this context it could represent the person's personality as colourless because they weren't allowed to be anything different. A lot of the shots seem to be set in low-key lighting especially at the beginning and through the middle however the lighting changes to three-point lighting by the end of the music video due to the mood changing within the narrative (not the lyrics). Within the house there are props which resemble the objects which would be found in a household in general for example pictures of the family. This suggests that the narrative has an element of truth to it because this could happen to anyone and it would effect the child negatively whilst growing up to see their mother and father arguing and 'fighting' all of the time. There are mostly panning, tracking or still shots used as the movement of the camera this is to capture the audience's attention by always moving - static shots - also some of the shots look they were filmed on a hand-held camera, this is done to make it seem like the audience is part of the action, to feel like they are there and feel the emotion that is being portrayed. There are mostly cuts between shots and there are the occasional fade to and fade in from black.
Camerawork and Editing;
Fade in from black, the camera pans from the tree down to the house - establishing shot - establishes the location that the music video is generally going to be set in.
Cut in to a medium shot of a window on the house - two people look as though they are inside and they are in view - there is a slight narrow depth of focus - the focus is on the people inside the house/behind the window - this suggests to the audience that the narrative will be about a man and a woman.
Cut to a medium shot - inside the house - cutting into the action - it could be debated as being an over-the-shoulder shot as the man and the woman are positioned how they would be in an over-the-shoulder shot. They're in the kitchen - you can see a fridge and doors etc. The camera is shaking slightly as if it was hand-held and following the action - makes the audience feel in touch with the characters even though the music video has only just begun - they look like they are arguing - it has all been edited to be in slow motion to go with the slow beat of the song - also it makes it more emotive for the audience.
Cut to a reverse shot on the man's side - could be an over-the-shoulder shot again? Camera isn't directly behind him or looking directly over his shoulder but it still could be argued to be that. There is a narrow depth of focus also and the focus is on the foreground which is the couple having an argument.
Cuts out of the room and the camera is slightly lower - there are details of a phone to the left of the shot and again there is a narrow depth of focus so the audience will focus on the couple fighting. There are hints that this may be a point of view shot but that isn't entirely clear.
Cut to a two shot - Kelly Clarkson is walking out of the shot (Close up on her) and you can see the man to the left and behind her.
Cuts to a reverse shot and you see the man following Kelly Clarkson out of the door. There is still shaky camerawork and as I said before it may have been filmed on a hand held camera to get the audience more involved.
Cut to a medium close up of Kelly Clarkson - tracking shot - follows the action out of the door - you see the man emerge also.
Cut into detail of a picture of what seems like the family - all of them smiling and there is a child in the middle of Kelly Clarkson and the man. A narrow depth of field has been used and the focus is on this central picture to draw the audiences attention to it because something important may happen to it or it may just be that something important is going to happen to the smiling family after the argument in the shots previously. You also see at the end of the shot a blur of blond go past - which may be Kelly Clarkson - the next shot wold confirm it.
Cut to a medium tracking shot of Kelly lip-syncing whilst walking backwards as the first verse has started. She has also had a costume change so it appears that the blond blur going past the screen was Kelly and may also symbolise a jump forwards in time. Also the fact Kelly is walking backwards may symbolise her as going over her memories of that night/day. The lighting also looks brighter so it implies that she is happy now then she was then.
Cut back to the picture and a hand and arm appears grabbing it - camera pans quickly diagonally up to the right to show a medium close up of the man looking angry.
Cut to a very slightly low angled shot of the man running up behind the woman and grabbing at her.
Cut in to a medium close up of what looks like Kelly embracing herself for him to hit her.
Cut back to the medium long shot of the man raising the family photo up to hit her. The whole shot freezes - then green screen may have been used for Kelly to turn around and for the man to stay 'frozen'.
Cut to a medium tracking shot of Kelly lip-syncing and walking backwards again - she is in the hallway where the shot before was taken - establishing further that she is going over her memories and walking backwards shows her thinking of the past.
Cut back to the narrative of a medium close up of Kelly looking slightly shocked etc. There is low-key lighting in this shot - half of her face and shot is in shadow - this gives a sense of eeriness about it, then she steps into the lightened area - the whole of her face is lit up - this shows that she's stepping out of the bad situation.
Cut to a reverse shot - a medium shot of Kelly Clarkson from behind walking forwards towards what looks like a mirror.
Cut to a medium close up of Kelly looking quite scared and concerned - there's a narrow depth of focus as the focus is on the foreground in which Kelly is in - draws the audiences attention to the emotion she is showing on her face.
Cut to a shot of the camera panning upwards to reveal an over-the-shoulder shot of a little girl standing in a mirror - this suggests that Kelly is looking at her past self who looks just as scared as kelly did - this suggests that history may be repeating itself in her present life as it did in her childhood - she turns away at the same time as Kelly so it confirms that it was a mirror she was looking into. Green screening would have been used to merge the little girl in the mirror and the back of Kelly's back, shoulder and head.
Fade in from black quickly of Kelly lip-syncing and standing in front of a mirror - everywhere is black apart from the spotlight above her - the camera pans round and you can see a number of reflections of Kelly as she may have another mirror behind her - that's how you get the effect anyway unless they did the effect in editing. Fade to black.
Fade in from black to Kelly lip-syncing in the mirror (the same as the previous shot with the camera panning right then left then right a bit again). Fade to black.
Fade in from black to a medium close up of Kelly Clarkson lip-syncing - first looking down then looking straight into the camera when she sings "you".
Cut to a long shot of Kelly and her childhood self walking through the dining room?
Jump cut backwards to a master shot of the kitchen where a little girl runs into the shot (Kelly when she was younger) and you see on the far right Kelly and her younger self walk into the door frame.
Cut in to detail - a medium shot of the little girl with what looks like a drawing in her hand - girl looks hopeful, excited and proud of herself - hands it to whoever is standing opposite her.
Cut to a reverse shot of the dad on the phone - he takes the drawing.
Cut to back to the master shot of this sequence - shows reactions of Kelly and her younger self in the door frame.
Cut to a medium panning shot of the dad putting the drawing on the kitchen side/sink area as if he wasn't interested.
Cut to a medium shot - camera is panning upwards to show the expressions on his face - blank and not at all interested in the drawing - he is wearing a suit - this suggests that he is about to go to work and/or is taking a business call - further suggesting that he is so engaged with work to pay attention to his family ie. his daughter.
Cut to a medium reaction shot of the little girl looking disappointed and annoyed - camera panning backwards
Cut back to the shots of Kelly lip-syncing and standing in front of a mirror - everywhere is black apart from the spotlight above her - the camera pans round and you can see a number of reflections of Kelly as she may have another mirror behind her - that's how you get the effect anyway unless they did the effect in editing.
Cut back to the master shot of the sequence - showing little girl walking out of the room and Kelly and her younger self looking at each other.
Cut in to detail of a medium shot of Kelly ad her younger self and their expressions of shock and disappointment - camera panning forwards
Cut to a medium close up of Kelly when she is singing against the black background - eyes looking straight into the camera - shows the emotion of the lyrics and the message which goes with them.
Cut to a panning, medium long shot of Kelly and all of her reflections - she's looking down to the left to show the emotion also.
I have researched up to 1.09 minutes (end of the first verse and chorus) for the camerawork and editing used in the music video however for the rest of the research I have used the whole music video.
Application of Andrew Goodwin's theories to the music video for 'Because of You';
One of Andrew Goodwin's theories is that within music videos there are visual parallels with the tempo of the music which are directly represented in music video clips. The speed can be represented in the clips by the movement of the camera, fast editing, post production and any effect edited in by the computer. In the music video for 'Because of You' the tempo of the music is quite slow and there are parallels to this by there being some slow paced editing due to there being some takes which are long however there are some takes which are quite short due to fast paced editing (that's mainly in the narrative) also the camera movement reflects the tempo of the music so when the tempo is slow the camera movement is slow and when it speeds up at the chorus the camera movement speeds up also.
Andrew Goodwin suggests that the voice, the rhythm and the backing which supports them are three central elements of the arrangement of pop music videos. 'Because of You' is edited to the lyrics mostly for example each line, phrase or a couple of words, it does display evidence of editing on the beat however it isn't used as much as editing to the lyrics. These each emphasise the vocals and rhythmic prominence. There are also conflicts between these two elements due to there being cuts away from shots of lip-syncing to the narrative. Just over half way through when Kelly Clarkson sings the last bridge of the song before the chorus, there is emphasis on the beat because 4 major things occur within the narrative. On a symbol crash the table hits the floor after being thrown, on one of the beats something smashes against the wall, on another symbol crash the child picks up the suitcase, and finally on the last symbol crash before the piano is the only instrument heard, the dad pulls the childs hand off the suitcase. All of these things emphasise the beat and the beat also emphasises important things which have happened in the narrative. Although the narrative reflects the lyrics it also emphasises the beat, making it hard to distinguish which element is being emphasised.
He also borrowed a theory, of conflict being resolved from a narrative theory - it is relevant to the visual images, the lyrics sung and the music played. 'Because of You' has elements of a conflict being restored due to when the 'dad' packs his suitcases and leaves in his car, the words "Because of You" are repeated in the chorus and are borrowed from the songs title, also there is a closing drum beat and piano tune which has more impact with the song as a piano is seen as a calm and relaxing instrument as it's acoustic - this reflects that conflict has been restored due to the calm piano closing the whole song.
Kelly Clarkson's 2nd album - Breakaway Because Of You was the 4th single to be released from Breakaway.
There are two different Album Covers for this album as one is the US original version and the other is the UK and special Edition Album Cover version.
The US version; Front Cover;
This Album Cover clearly doesn't link with the music video in a visual sense however what the visual image represents can be seen as linking with the music video for 'Because Of You'. Kelly Clarkson has a kind of serious expression on her face which can represent that she is going to cover some serious issues in the songs within this album. Also she has got both of her hands on her head scrunching up her hair (which looks messy) this suggests that she can't take what she is being put through any longer - this links in with the lyrics of 'Because Of You' and the music video which goes with the song. The whole Album Cover has got a grey/dull tint to it this suggests that there is a lot emotion in the songs from the album unlike if the album had bright colours on it which would suggest that the songs are upbeat and have a cheery feel to them. The name of the artist is in white writing, in capital letters against a black background. This makes the artists name stand out, establishing to the audience who the artist is. This will entice any of the audience who are already big fans of the artist, also it may be intriguing to other people who are a fan of the genre of music and have recognised that there is someone who is still quite new to the industry so they may appear fresh (which is a good thing). Above the artist's name there are swirls and a pattern, this suggests that she is quite girly however the outline of the swirls suggests that the girliness is hidden beneath a cover act. Overlapping the the black box in which the artists name is in is the box with the Ablum title inside of it. The box is a dull yellow/orange colour whereas the writing of the title is in black - this stands out from the background establishing the name of the album. Also the Album title 'Breakaway' is a song title on the album as well.
Back Cover;The image on the back cover is a very extreme close up of Kelly Clarksons' face - to be more specific - half of her nose, her eye and her fringe/side of her hair are all in view. It looks like it has been cropped from the front cover as it is in the same kind of tint and her hair and eye is in the exact same position as it was. Along the bottom, taking up about a quarter of the space on the back cover is a strip of white as the backdrop - layered on to that is - from the left hand side some grey, black, yellow and white squares - it looks like a splatter of paint effect has been used to have strips of white along the squares making it look more interesting and keep it to the theme of the front cover. Above these it looks like there are some logos - of production companies? - this takes up one third of the space horizontally on the bottom of the back cover. The other two thirds is taken up by the track list and list of producers, directors, writers etc. The top half of this strip is the track list - the background for this is black and in a rectangle shape - with fancy corners to make it look more attractive. The tracks are in the same font as Kelly's name on the front cover - which carries the theme on - the writing is in white, so on the black background it stands out a lot so it will attract the attention of the fans and they will see what tracks will be on the album. Underneath, still in the same font is the list of people who worked on the Album with Kelly - this time in black and on a white background so it will stand out again. On the far left - turned vertically is the bar code so a shop will be able to scan them through when people pay for them. On the far far left and right are the sides of the CD cover which have the artists name and the name of the album on it - both in the same fonts and colours as they are on the front cover - both on top of an orangey-yellow background which goes with the whole theme of the album covers.
The UK and Special Edition version;
Front Cover;The name of the artist and album is in exactley the same position, fonts, colour and arrangement as they were on the US front cover - showing to audiences if they ever come across both albums then they will associate them together. The name of the artist is in white writing, in capital letters against a black background. This makes the artists name stand out, establishing to the audience who the artist is. This will entice any of the audience who are already big fans of the artist, also it may be intriguing to other people who are a fan of the genre of music and have recognised that there is someone who is still quite new to the industry so they may appear fresh (which is a good thing). Above the artist's name there are swirls and a pattern, this suggests that she is quite girly however the outline of the swirls suggests that the girliness is hidden beneath a cover act. Overlapping the the black box in which the artists name is in is the box with the Ablum title inside of it. The box is a dull yellow/orange colour whereas the writing of the title is in black - this stands out from the background establishing the name of the album. Also the Album title 'Breakaway' is a song title on the album as well. The image of Kelly Clarkson on the front cover of this album has a sense of movement and energy to it - it must have been an action shot of Kelly performing or just moving for the camera. The shot is a medium close up - she is positioned side on to the camera and she could have a fan on her which is blowing her hair to give the sense of movement and excitement. It seems a lot more lively than the US album cover mainly because of whats going on within the still image and the brightness of the colour - because it hasn't been dimed down in colour which makes it more eye-catching over-all. The position of the text and the image is in the exact same place as it is on the US album cover.
Back Cover;
The album back cover is in a very similar layout to the US album back cover - however the image takes up the whole of the top 3/4 of the back cover and the barcode is on the same strip as the track list etc. Also it is actually in different colours to the US album as this back cover is a lot darker in the shades which have been used. The image is a medium shot of Kelly - the background is very dark - there may have been low-key lighting used as only half of her is really visable in the image - also the clothing she is wearing is quite dark aswell. This suggests that there may be two types of song on this album - ones which are portrayed by the front cover as lively and the ones which are portrayed by the back cover as quite dark and emotional. This is to attract two types of audience - people who enjoy and are interested in those type of songs. The other two thirds is taken up by the track list and list of producers, directors, writers etc. The top half of this strip is the track list - the background for this is a grey colour and in a rectangle shape - with fancy corners to make it look more attractive. The tracks are in the same font as Kelly's name on the front cover - which carries the theme on - the writing is in black, so it looks intrigueing to the audience - also the numbers of the tracks are in a yellow/orangey colour which attracts the audience to look at the track list more. Underneath, still in the same font is the list of people who worked on the Album with Kelly - this time in a gold colour for the top half of this writing and on the bottom half the writing is in white - both on a black background so it will stand out again. On the far far left and right are the sides of the CD cover which have the artists name and the name of the album on it - both in the same fonts as they are on the front cover - "Breakaway" is in white opposed to "Kelly Clarkson" on the front cover and "kelly Clarkson" is in black opposed to "Breakaway" on the front cover - both layered on top of a gold coloured background which goes with the whole theme of the album covers.
A German Tour Poster (it was the only one I could find for this specific tour and I couldn't find any CD adverts either);Five sixths of the overall cover of the poster is taken up by the image - this is only the second most eye-catching thing - it is also the exact same image used for the UK version of the album cover - this suggests that it may also be the European version of the album cover - not just the UK's. The first is the artists name - "Kelly Clarkson" in white with what looks like a black shadow just to make it jump out of the poster at the audience - also its in the same font as her name is on the album covers. Underneath the artists name is the name of the tour in a smaller font - "Behind These Hazel Eyes Tour" - in a gold colour and italics (like on the album cover aswell) this makes the name also stand out - making it eye-catching against the dark background and establishing to the audience that it is a tour. Underneath this is in an even smaller font - "with a special guest" - this is in white so it will stand out also - this is intrigueing to the audience as they don't know who the special guest is - they would have to find out if they went - this is put on the poster try and get more tickets sold for the tour. The whole image has got a deep red tint to it - apart from Kelly's face which is glowing - the red tint is to represent her as a sexual object - to make people associate the deep red with roses and romance - hints of what the songs may be like.
In the bottom 1/6 of the overall cover of the poster there is a white strip - on the left is a picture of the UK/European version of the album cover - establishing that the tour is to promote this album and most of the songs performed will be from the album. All of the writing layered on to the white strip is in black and the same font as what Kelly's name is in and on the front cover as well - follows theme of the album etc. The largest fonts are the writing which establishes when it is held and where - 20th of March and in berlin. The rest of the writing is too small to read on computer but if it was a poster on a bus shelter for example the font would be larger - it may be who has worked with Kelly to produce the album and worked with her to set up the tour etc.
Overall with Kelly Clarkson's promotional work, the UK's CD covers links the best visually with the tour poster as it follows the exact same fonts and layout - also uses the same image - this gets the audience to associate the two media products with eachother so they may buy tickets for the tour if they enjoyed the album or they may go to the tour and enjoy it so much that they buy the album. I have also found that the 4th song's music video to be released from the album doesn't link as well as the first one does - this suggests that promotional work for the media products doesn't carry on in the music videos after the first or second song is released - however it will carry on in posters associated with the album released.
