Kelly Bailey's side to the production work :)

Kelly and I have been working on our media production work together. We decided that for the digipak Kelly would plan and make the Front Cover, one Middle Cover and one inlay and I would plan and make the Back Cover, one Middle Cover and one inlay. We are also going to plan and make one poster each. Kelly and I worked together to come up with a theme for the digipak, what fonts we were going to use and the general idea of what each cover would include on it.

We decided that we were going to have a re-occuring theme of a single white/pink rose which will be presented on the digipak, in the music video and possibly on the poster as well. The font we are using for the artists name is Century Gothic and for the title of the album and song titles we are using the font,


Each image has been annotated by Kelly to show how the image will be constructed and what it is she has drawn.


Kelly's Middle Cover ideas for the digipak:

Kelly:
"Starting from the bottom left hand corner (photo image)... a happy photo of artist and male scattered around the bed.
A teddybear that the male had brought the female lying around the bed.
A stereo that plays Cds sitting near the bed.
A single, red rose around the bed that the male had given the female.
The main feature is a bed, so sheets to be plain so the main focus is on the artist.
A 'Long-shot' photo of artist and male near the bed.
A mobile phone by the bed.
A box of chocolates scattered around the bed and are half-eaten.
A love letter next to the bed.
A heart neckalce on the floor near the bed.
A 'Medium-shot' of artist lying on the bed, head down and looking sad.
I have decided to use these particular objects and images because i want to show the memories the male and female had together and i also want to show that the album is songs full of memories."


Kelly:
"A typical natural background, maybe a garden, to show its a calm album.
The main feature is of the flower which will be big and colourful, to show its a happy/ pleasant album and song.
A close-up of the artist hand picking the flower up, just to show that connection that the album and song can relate to real-life issues."

Kelly's Front Cover ideas:

Kelly:

"Staring from the bottom left hand image, a 'Medium-shot' of artist on a side angle.A small red love heart to symbolise that the album/song is loving.Artist name to be in bold, pink/red writing, in the centre of the digipak.Bright, colourful flower, with falling petals next to it.The song name (Everything lies) in a large, pink/red font.I have decided to use these images and colours to make the digipak look simple and to attract our target audience."


Kelly:

"Starting from the bottom left hand image, a mirrowed image of the artist which will be in a medium close-up shot.A baby pink background which will be girly and pink to attract our target audience and to show love.Big,bold capital letters of the artist name in the centre of the digipak, will be in a red/pink font.Underlined name so it looks like the top bit of a scroll, and in a black font to stand out. I wanted to do these particular images and colours to make it different from the rest of the digipaks and to attract our target audience."

Kelly:
"Starting from the bottom left hand image of flower, will be small and colourful and will be placed there to break up the artist forename and surname.
The forename of the artist to be big,bold capital letters, in a red/pink colour to show love.
Background colour to be dark and sparkly.
Three translated mirrowed images of artist, all images will be medium to close-up.
An image of a star to show a star in the making, be also coloured in a bright yellow.
Name of the single featured in the album 'Everything lies' in a red/pink font.
Big,bold capital letters of the surname of the artist in a red/pink font to show love.
I wanted to do all these images and colours to make this digipak stand out from the others."



The picture on the top left hand side has been downloaded from the internet however the rest of the images were hand drawn or made on the computer by Kelly.

Kelly:


"For the top left hand side poster image:
Its bright, broken heart (and the song 'Everything lies' is about a broken heart and loosing love.Could have a scroll with information on it.Artist picture featured in black box in the top left hand corner.

For the top right hand poster image:
Artist picture in left hand of broken heart.In right hand, information in it with a sky lue background to show innocense.Artist name at top of heart.

For the bottom left hand digipak image:
Looks as if the heart is shattered which shows that its a sad song and album.Pictures of the artist in close-ups in red part of heart.In white part, images of artist and male.Black part has various images of teddys, letters ect.

For the bottom right hand digipak image:
Background for Cd, a heart with a keyhole in it.Shows you have to unlock it so could show that the album is full of secrets and you have to unlock it (play the cd) to here them."

Research into what is included in the small print on the backs of digipaks and on posters

I am using the following symbols for the following things because I won't be able to put a picture for each symbol when it is displayed on each back cover:
(P)=Recording performance production copyright (rights for the performing & recording artist)
(C)=Creative copyright (composers etc)


Mcfly



The small print on the back cover to the Mcfly digipak says:

Produced by Jason Perry. Mixed by Tom Lord Alge.

Managed by Richard Rashmen, Matthew Fletcher & Darren Keating for Prestige Management.

(P) 2008 Super Records Ltd. (C) 2008 Super Records ltd. All rights of the manufacturer and of the work produced reserved. Any unauthorised copying, hiring, lending, public performance and broadcasting of the recorded work prohibited. BIEM/SABAM. SUPRCD1WW

MCFLY.COM // MYSPACE.COM/MCFLY

Beyoncé

The small print on the back of the Beyoncé CD says:

BEYONCEONLINE.COM BEYONCE.COM MUSICWORLDENTERTAINMENT.COM COLUMBIARECORDS.COM

88697409802 (C) & (P) 2008 SONY NMG MUSIC ENTERTAINMENT / "COLUMBIA" AND REG. U.S. PAT. & TM. OFF. MARCA ENTERTAINMENT. ALL TRADEMARKS AND LOGOS ARE PROTECTED. "SONY" AND "BMG". AS USED IN THE NAME "SONY BMG MUSIC ENTERTAINMENT", AND IN THE SONY BMG MUSIC ENTERTAINMENT LOGO, ARE TRADEMARKS OF AND ARE USED UNDER LICENCE FROM SONY CORPORATION AND BERTELSMANN AG, RESPECTIVELY, MADE IN THE EU. LC 00162. WARNING: ALL RIGHTS RESERVED. UNAUTHORISED DUPLICATION IS A VIOLATION OF APPLICABLE LAWS.

The Black Eyed Peas

The small print on the back of the Black Eyed Peas CD says:

http://www.blackeyedpeas.com/

Interscope Records. 2220 Colorado Ave., Santa Monica, CA 90404.

(P) 2009 Interscope Records (C) 2009 Interscope Records, a divison of UMG Recordings Inc. All rights reserved. Unauthorised copying, reproduction, hiring, lending, public performance and broadcasting prohibited. Made in the EU. LC06406. 0602527081427.

Jennifer Lopez

The small print on the back of JLO's CD says:

EXECUTIVE PRODUCERS: CORY ROONEY, JENNIFER LOPEZ

http://www.epicrecords.com/ http://www.jeniferlopez.com/ http://www.shopjlo.com/

(C) 2005 Sony BMG Music Entertainment / (P) 2005 Sony BMG Music Entertainment/"Epic" Registered Trademark _(image)_ is the exclusive trademark of Sony Music Entertainment Inc./ WARNING: All rights reserved. Unauthorized duplication is a violation of applicable laws. Distribution Sony BMG Music. 5193912000 / EPC 519391 2

Avirl Lavigne

The small print on the back of the Avril Lavigne CD says:

There is a list of producers names and symbols next to them which match with symbols next to the songs - matched to the songs they have produced with Avril.

www.avrillavigne.com

www.myspace.com/avrillavigne

www.rcarerecords.com

The RCA Records Label is a Unit of Sony BMG Music Entertainment.

Tmk(s) (R) Registered. RCA Marca(s) Registrada(s) RCA Trademark MAnagement S.A. Distributed by Sony BMG Music Entertainment. All trademarks and logos are protected. "SONY" and "BMG", as used in the name "Sony BMG Music Entertainment", and in the Sony BMG Music Entertainment logo are trademarks of, and are used under license from, Sony Corporation and Bertelsmann AG, respectively. (P) & (C) 2007 RCA Records, a unit of Sony BMG Music Entertainment. LC 00316. Made in the EU. 88697 03774 2

The most common features that appear within the small print on the back of a Digipak or CD are:

• One or more website address's so that fans will be able to find out more information about the artist and it will promote another form of media which will in turn promote the band further.
• Name of the record company with a (C) and (P).
• All rights reserved and a list of things you aren't allowed to do with the music : Any unauthorised copying, hiring, lending, public performance and broadcasting of the recorded work prohibited (or something very similar) --> this reminds the audience/fan that the product is copyrighted and shouldn't be replicated in any way.
• Made in the EU and product number.

This means we need to include all of these things in the small print on the back cover of Digipak.

Photoshoot for the digipak/poster

In a proffessional photoshoot 3-point lighting will be used on the point of focus (in our case the 'artist') this will give the photographer control over any shadows that may be formed, and they will be able to eliminate un-wanted shadows, through the use of 3 lights in the following position:

The picture was selected from this website: www.mediacollege.com/lighting/three-point/

Kelly and I used this light set up to take pictures for our digipak. A white sheet was hung as a backdrop, the lights were placed in the positions as shown above and a fan was placed in front of Kelly and directed at me, as Kelly took the photo's.


This is an example of the 3-point lighting:

We then tested how the image would look if the 'fill' light was dimmed or turned off.
It does give quite a good effect, especially if you are trying to portray the person in the picture to have two sides to them, also it gives a nice fading effect without using any editing tools in photoshop.
This is an example of the 'fill' light turned off:

This is an example of a single spotlight, pointing directly onto me:
It gives a good performance effect, this is why we are going to use this type of lighting in a lot of our photo's as we are trying to portray a solo-artist.

The making of the collage for one of the inlays for the digipak

All of the images are imported onto corel draw, placed randomly and then some are rotated.

1.2.

3.

4.

5.

6.

7.

9.

The making of the back cover for the digipak

1.

2.

3.

4.

5.

6.

Research into the process that companies use in the media industry to promote their product

1. Firstly they need to know their target audience inside out.
As we are doing this for an A-level peice we've only come up with a few things but if it was a real company we were working for we would need to know everything about our target audience.

• We have chosen the target audience of 16-25 year olds.
• They like a very wide range of music genres, however we have decided to focus on the pop music genre as that is the most mainstream.
• The main way in which they buy music is by downloading it from various websites or itunes etc. This is why we will be putting on the poster that the digipak will be available to download (even the features on the DVD as part of it).

2. Secondly they would research into what they need to promote.

• As part of the A-level peice we will be making a music video, digipak and poster as part of a promotional package.

Also one of the things they use is an equity pyramid to help build up the overall product.

There are many different types of equity pyramid. I have found an example of one from this website: http://www.qsaresearch.com/images/equity.pdf

The overall equity when promoting an artist will include a mixture of the artists equity and the record company's etc. equity.

3. Finally they need to bring step number two to life. This would involve generating awareness, driving appeal and distribution. Also they would need to make sure they were using holistic communication to ensure that the message they are trying to get across to the target audience is consistant and uses a range of online and offline marketing communications.

• If we were a company we would be using marketing techniques on the internet through websites such as itunes, amazon, store websites and the record labels website. Also we would be using marketing techniques offline including, posters which can appear on bus shelters, billboards, in cinemas, in magazines etc.

This process also need to work backwards as well because the steps need to relate to the one before for example, how the company promotes a product will need to partly relate to what the actual product is and then both what the product is and how it is promoted will need to relate back to the target audience.

Experiments with Corel Draw & Corel Photo Paint

For the picture below I firstly used Corel Photo Paint to crop the picture - this was done by selecting image in the taskbar and then selecting cutout, from there I zoomed into the picture so that it was showing the pixels as quite large so that when I highlighted around the image it would be accurate. After this I then copied it into Corel Draw and positioned it in the centre of the page. In the final piece we will be using Corel Photo Paint to crop the photo's Also in the final piece we will be using Corel Draw to layer each cover of the digipak and then layer the poster with images in text.

The picture below is experimenting with Corel Draw for the back cover of the digipak to pratice layering the song titles onto a piece of paper to see how it looks. In the final piece this part of the back cover will be slightly smaller to make room for other details and it will also be in colour.