Research into the process that companies use in the media industry to promote their product

1. Firstly they need to know their target audience inside out.
As we are doing this for an A-level peice we've only come up with a few things but if it was a real company we were working for we would need to know everything about our target audience.

• We have chosen the target audience of 16-25 year olds.
• They like a very wide range of music genres, however we have decided to focus on the pop music genre as that is the most mainstream.
• The main way in which they buy music is by downloading it from various websites or itunes etc. This is why we will be putting on the poster that the digipak will be available to download (even the features on the DVD as part of it).

2. Secondly they would research into what they need to promote.

• As part of the A-level peice we will be making a music video, digipak and poster as part of a promotional package.

Also one of the things they use is an equity pyramid to help build up the overall product.

There are many different types of equity pyramid. I have found an example of one from this website: http://www.qsaresearch.com/images/equity.pdf

The overall equity when promoting an artist will include a mixture of the artists equity and the record company's etc. equity.

3. Finally they need to bring step number two to life. This would involve generating awareness, driving appeal and distribution. Also they would need to make sure they were using holistic communication to ensure that the message they are trying to get across to the target audience is consistant and uses a range of online and offline marketing communications.

• If we were a company we would be using marketing techniques on the internet through websites such as itunes, amazon, store websites and the record labels website. Also we would be using marketing techniques offline including, posters which can appear on bus shelters, billboards, in cinemas, in magazines etc.

This process also need to work backwards as well because the steps need to relate to the one before for example, how the company promotes a product will need to partly relate to what the actual product is and then both what the product is and how it is promoted will need to relate back to the target audience.

Experiments with Corel Draw & Corel Photo Paint

For the picture below I firstly used Corel Photo Paint to crop the picture - this was done by selecting image in the taskbar and then selecting cutout, from there I zoomed into the picture so that it was showing the pixels as quite large so that when I highlighted around the image it would be accurate. After this I then copied it into Corel Draw and positioned it in the centre of the page. In the final piece we will be using Corel Photo Paint to crop the photo's Also in the final piece we will be using Corel Draw to layer each cover of the digipak and then layer the poster with images in text.

The picture below is experimenting with Corel Draw for the back cover of the digipak to pratice layering the song titles onto a piece of paper to see how it looks. In the final piece this part of the back cover will be slightly smaller to make room for other details and it will also be in colour.

Planning for the poster and further research

Firstly we thought we would do some audience research into posters to see what sort of thing makes a poster attractive and eye-catching, and would persuade the target audience to go to the tour or buy the digipak.

We asked a range of people from our selected target audience of 16-25 year olds (and a few people below and above that age group as we'd like to broaden the target audience as well) to answer 11 questions about the following 3 posters advertising an artists tour.

I have chosen 3 female artist's tour posters because our artist is female and I have also chose 3 different layouts and ways of presenting an artist to see which one is preferred.

Below I have summarised each answer by selecting common words and phrases used in the answers given by 15 members of our target audience. (if we were a real company our sample size for the questionnaire would be a lot larger)


1. What is the first thing that catches your eye..?
on Lady Gaga's tour poster = The writing and Lady Gaga with the metal ball around her.
on Britney Spears tour poster = Britney Spears.
on Mariah Carey's tour poster = Mariah Carey, the old fashioned microphone and the writing.

It seems like the first thing that catches peoples eye is the picture and any writing that may appear on the poster. This suggests to me that our poster should have quite a large image and make atleast the artists name and what we are promoting in a large font.


2. What would your first reaction be if you saw it as an advertisement?
for Lady Gaga's tour poster = Interesting, weird, too much writing.
for Britney Spears tour poster = Easy to read, attractive, circus theme suggests it will be fun.
for Mariah Carey's tour poster = The picture is too over the top, whole thing is simple and well laid out.

Peoples reaction to posters seem to be about what the picture looks like (interesting, weird, the theme etc), how the layout is presented and how much writing there is because if there is too much writing it can put people off a poster. This suggests we will need to keep our poster quite simple, easy to read with not too much writing and to make the picture interesting.


3. Would you be persuaded by the poster to go to their tour?
for Lady Gaga's tour poster = 8 Yes, 2 Maybe, 5 No
for Britney Spears tour poster = 7 Yes, 0 Maybe, 8 No
for Mariah Carey's tour poster = 5 Yes, 1 Maybe, 9 No

Most of the people who said Yes/No said it because they disliked or liked the artist so this suggests that if our artist already had a fanbase then they would happily buy tickets for or buy what was being promoted.


4. If you were persuaded to go to the tour how did it pursuade you?
on Lady Gaga's tour poster = They like lady Gaga/her music, VIP tickets were attractive, interesting.
on Britney Spears tour poster = They like Britney Spears and the circus theme suggested it would be fun.
on Mariah Carey's tour poster = 'Intimate shows' & there were only 4 makes it seem special, easy to read.

The most common answer for what would pursuade people to go to the tour would be because of who the artist is or any endorsements that appear on the poster for example VIP tickets and 'Intimate shows'. This suggests that we would need to put some sorty of endorsement on the poster and maybe portray the artist as quite big but they haven't been to the UK yet.


5. What do you like the most about each tour poster? (not including liking the artist but can include how they are presented etc.)
Lady Gaga's tour poster = Picture is weird and interesting, all the information is on the poster and it is different - which is what Lady Gaga is about.
Britney Spears tour poster = Britney is attractive, the cicus theme, and simple.
Mariah Carey's tour poster = Use of an old prop (microphone), all information is there - not too complicated and straight to the point.

Overall people liked something to do with the picture on the poster for example the artist or the theme, and the information that is on there. This suggests we need to put emphasis on the image we use for the poster and make it quite interesting to look at, also we need to put a suitable amount of information on there - not too much & not too little.


6. What do you dislike the most about each tour poster? (not including disliking the artist but can include how they are presented etc.)
on Lady Gaga's tour poster = Too much information, dull, dark and the picture could have been bigger.
on Britney Spears tour poster = Not enough information.
on Mariah Carey's tour poster = Doesn't say where the tour is held and needs more colour.

The most common dislike of the posters was about how much information was on it and how there isn't much colour used on 2 of the posters. This suggests that we need to make sure we put a suitable amount of information on the poster - not too much and not too little, and also we need to make sure it is quite colourful because the eye is attracted to colour and it would make the poster more interesting.


7. In each of the posters which aspect of them did you spend the most time looking at?
on Lady Gaga's tour poster = Some aspect of the picture including Lady Gaga and the writing.
on Britney Spears tour poster = Britney Spears.
on Mariah Carey's tour poster = Mariah Carey and the writing on the poster especially 'Don't miss these 4 intimate shows'.

People tended to spend the most time looking at the picture or the writing in each of the posters. This suggests to us that we need to make the picture look very interesting to look at and attractive to the target audience, also we need to make sure we put a suitable amount of information on the poster - not too much or too little so the target audience wouldn't be put off it.

8.Out of the 3 posters I've sent in this mail which grabbed your attention the most and why do you think this?

• 6 people thought Britney Spears' poster grabbed their attention the most because it was attractive, simple, easy to read, colourful and to the point.
• 9 people thought Lady Gaga's poster grabbed their attention the most because it was cool, modern, different, 'out there' all the information was there and it stood out the most.
  

Overall it seems that people are attracted to posters that are different to what is already out there, attractive, simple, easy to read, colourful, to the point, and modern. This suggests when making our poster we need to consider all of these things.

9. On posters do you read all of the information on them or just focus on a few aspects?

• 13 people focus on a few aspects only.
• 2 people focus on everything.

This suggests that most people focus on a few aspects, this means that we should only put on the poster the things that people focus on the most rather than putting too much information on there.

10. If you only focus on a few aspects, please state what they are and what interests you about them?

A picture of the artist and their name, date of event, venue, large bold writing, and maybe a logo.

This suggests we will need to include all of these aspects in our poster but adapt them to suit a promotion for a digipak.

11. Would you prefer it if a tour poster/CD advertisement had a lot of information on it or a little information on it? (For example all of the tour dates, all of the ticket information, prices, offers, date the product/tickets go on sale etc.)
There needs to be information on it but it needs to be to the point - nothing too complicated, dates, costs, offers, title, website address, locations, and maybe a summary sentance selling the product?

This also suggests we need to include all or most of these aspects in the poster and apply it to a promotion for a digipak.

In conclusion we will need to focus on making an interesting and different image of the artist so people will notcie and pay attention to our poster. Also we will need to make sure we put a suitable amount of information on the poster which includes, artists name, that it's a digipak promotion, release date of digipak, endorsements of some sort, website address, maybe the cost of the digipak but no more information than that.


Research conducted by various advertising companies have found that in western European countries, the USA and Australia etc. people tend to read media texts from:

• left to right
  and
• from top to bottom

Therefore this suggests that the key messages that the media text need to communicate to the target audience would generally be portrayed from the top left corner of the page moving diagonally downwards to the right bottom corner as this is the way that an audience are most likely to read the media text.

Planning for the Poster

The top key messages that need to be communicated to our target audience in the poster are:

• What the product is - this is a key aspect we need to communicate because it is the purpose of the poster as this is the thing we need to promote and advertise in order for people to recognise it and purchase it. - A digipak promotion.


• The artist - this needs to be communicated because it will give the target audience a reason to be interested in the poster and essentially the product as well. Not only would it catch the eye of people who already are a fan but it will need to be able to promote the artist as well to broaden the fan base. - Amanda Kaletsky.


• When the digipak is available to purchase (a date or if it's already out) - this is so the target audience will know when they will be able to purchase it if they wish to do so. - 22nd February 2010 or 'Out Now' will be when our digipak will be available to purchase.


• Where the audience will be able to get the digipak from - this is important because if the artist is new and is starting off with only having their album in a few selected stores then it makes it easier for the target audience to be able to purchase it as they would know where to get it from. - Taking in to consideration our target audience and the 21st century, downloading is very popular so we would make the whole digipak (including the DVD's features as well as the tracks from the CD) available to download, purchase online and have the digipak delivered, as well as purchase from various stores.


• A special feature of the digipak - this would make it even more appealing to the target audience. For example if it was a limited edition or a special edition digipak this would be more likely to persuade to target audience to buy the product because it seems more exclusive to them. - We may also state that the artist is being introduced to the UK & has been a huge success already in the USA.

Layout design 1 for the poster:




Layout design 2 for the poster:

Risk Assessments

• Tripping over the tripod can be a hazard so we will have to be careful when walking near it.
• When filming in the theatre we need to make sure the female singer is in a position where she won't be blinded by the spotlight.
• When filming the picture burning we will have to be careful about the fumes it will let off so and also we need to be wary about things around us so they don't catch fire. We are going to do this outside because it is safer and there won't be a chance of us causing damage to our surroundings.
• Whilst filming the male (Tom Bee) pushing female 1 (me) on a swing we have to make sure the camera or the person filming (Kelly) won't get kicked and also we need to make sure I don't fall off.
• When filming in the outdoors we need to be aware of our surroundings and watch out for any dogs which may run at us or anything/anyone else who may disrupt filming.
• When the male (Tom Bee) is using the gym equipment he needs to make sure that firstly he knows the correct way to use it and secondly doesn't push himself too hard and injure himself.
• When running in the field, in a house and up a street we need to make sure there aren't any potential slipping hazards in the 'running pathway' and also we won't run very fast.
• When holding the rose we will have to make sure we are careful not to prick ourselves on the thorns.
• Finally when throwing the microphone stand we will have to make sure the microphone isn't still attached to it so it won't get damaged, also we will have to pick it up more or less straight the way so people won't trip over it.

Shooting Schedule for music video and pictures for didgpak/poster

Filming for the music video;

Day One; - (completed)
Location: Tom bee's house & Winchester Road
Props: Paper saying 'Everything Lies' - to stick on road signs whilst filming.
Shot Numbers: 67, 69, 71, 73, 75, 77, 79, 80, 81, 82 84, 85, 86, 88, 90, 92, 94, 123

Day Two; - (completed)
Location: The college theatre - need to see when it is free & we need to book it
Props: Microphone, Mic stand, drums.
- A lighting schedule will also be produced for when we film in the theatre.
Shot Numbers: 1, 6, 14, 17, 18, 22, 23, 24, 25, (26, 27, 28, 29 filmed continuously) 31, 33, 35, 37, 38, 40, 42, 43, 59, 60 ,61, 62, 63, 64, 65 ,66, 68, 70, 72, 74, 76, 78, 87, 89, 91, 93, 95, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107, 108, 109, 111, 112, 113, 114, 115, 119, 120, 121, 122, 123, 124, 125, 126, 127, 128, 129, 130, 131, 132.

Camera shots filmed of the Female singer (me) performing from the same positioning and each shot type they will be from:
Extreme close up of lips: 26, 27, 28, 29
Close up: 14, 17, 33, 38, 70, 78, 89, 93, 107, 120
Medium close up: 1, 25, 42, 60, 62, 65, 95, 98, 112, 129
Medium shot: 6, 24, 35, 47, 61, 63, 74, 91, 99, 103, 126,
Medium-long shot: 23, 37, 43, 64, 66, 130, 132
Long shot: 18, 22, 68, 72, 87, 114, 124

Shots of Female 2 (Kelly) in the theatre: 96, 99, 101, 106, 114, 119, 125


Day Three; - (completed)
Shots of the Male in the theatre: 97, 102, 104, 108, 111, 115, 121, 128, 131

Shots of just the audience (without male): 100, 113,

Day Four; - (completed)
Location: Drama studio - need to see when free & need to book it
Props: Green fabric for greenscreening & digital camera to take a picture before filming one perticular shot - not really props but we need them
Shot numbers: 3, 12, 77, 80, 81, 116
Camera shots filmed from the same position: 3 & 116

Day Five; - (completed)
Location: Countesthorpe/Leysland field & outside the entrance to design
Props:
Shot Numbers: 26, 27, 28, 30, 32, 34, 36, 39, 41, 44, 45, 46, 110, 117

Day Six; - (completed)
Location: Countesthorpe gym - need permission to film whilst people are in there - we need things going on in the background anyway so we don't need an empty gym
Props: Gym equiptment, bench
Shot Numbers: 13, 15, 16, 50, 51, 53, 54, 55, 56, 57, 58, 118

Day Seven; - (completed)
Location: Kelly's house
Props: Photo's, letters, bed, mirror, make-up
Shot Numbers: 5, 7, 8, 9, 10, 19, 20 ,21, 83


Still images needed for our music video:
Shots 2, 3, 4, 11 and 116 all will need pictures as the full shot or the background.

• For shots 2 and 4 the still images are the same - the picture was taken & edited (cropped and tinted black & white) on the 23rd of November 2009.
• For shots 3 and 116 the background still images are the same - the picture was taken & edited (cropped and tinted black & white) on the 23rd of November 2009.
• The picture need for shot 11 will be taken just before we film shot 12 as they follow on from each other & it will be easier to get the positioning right. - the picture & the shot following it were both taken & filmed on the 2nd of December 2009.

Dates of when filming has taken place:

• 24th November - completed all of day 4's filming - couldn't do days 1,2 or 3 because of the weather and the theatre was booked.
• 26th November - completed shots 67, 69, 71, 73, 75, 77, 79, 80, 81, 82 84, 85, 86, 88, 90, 92, 94 from day 1 of filming - need to re-shoot shot number 92 because we decided we need to cover up another sign as that was standing out more than our sign & we need to re-do the poster because the wrong phrase was used. We will film shot 92 on the day we film when we start filming the shots in day 5 in our shooting schedule.
• 2nd December - completed shots 5, 7, 8, 9, 10, 11, 12, 13, 15, 16, 50, 51 & 57 - most of the filming for day 7 is completed and part of day 6 is completed.
• 3rd December - completed shots 52, 53, 54, 55, 56, 58 & 118 - all of the filming for Day 6 is completed.
• 9th December - completed shots 32, 34, 36 & 110.
• 10th December - completed shots 26, 27, 28, 30, 82, 84 & we re-shot shot number 92 which was successful..
• 16th December - completed shots 39, 41, 117
• 18th December - completed shot 123
• 7th January - completed shots, 1, 6, 14, 17, 24, 25, 33, 35, 38, 42, 60, 61, 62, 63, 65, 70, 74, 78, 89, 91, 93, 95, 103, 107, 112, 120, 129
• 15th January - completed shots, 100, 104, 108, 111, 113, 115, 121, 128
• 29th January - completed the rest of Day 2 filming
• 4th March - completed the rest of Day 3 filming
• 11th March - completed 4 shots in the place of shots 19, 20 & 21 --> Day 7 of filming is completed :) - we changed these shots because we don't have enough time to experiment with split screen editing so we have just added some more narrative into the music video and the shots will be on the beat.

All filming is finished :D

Still images for the digipak & poster;

• Close up/medium-close up of female singer (me) for the front cover - may be taken before or after we have filmed in the theatre. (day two)
• A piece of lined paper will be scanned onto a computer for the base of the back cover - will be scanned when we scan the storyboards and digipak/poster sketches onto the computer.
• Take a picture of a rose when we are filming with the rose (day five) - for the back cover.

Dates of when the still images have been taken;

• December 15th - lined paper was scanned onto the computer
• December 16th - The picture of the rose was taken (for the back cover) and the picture of the artist with the rose was taken (for one of the middle covers) - it was altered slightly.
• January 5th - Pictures were taken of me holding a rose - for the digipak.
• January 8th - A lot of pictures were taken of me (the singer) whilst "performing" & also a few other different settings - all for the digipak and poster - we will need to choose which ones we will be using.
• February 24th - we set up a proper photoshoot in the media room with three point lighting and a white/cream backdrop and took quite a few photo's. These will be for the collage, poster and maybe a middle cover of the digipak.
• March 9th - Pictures were taken of me for the inlay collage for the digipak.

Planning for the Digipak

Kelly and I have come up with the following overall ideas for our digipak;

The front cover - Extreme close up/close up of female.
Middle left - Female holding last petal - sitting in a field.
Inlay - Collage or a single rose
Middle right - Female leaning against a wall holding a rose - bright white light behind her OR a collage
Back cover - the background will be a letter - lined paper - the song names will be in a hand-writing type font to make it look like she has hand-written the back cover - makes it more personal.

Sketches and final ideas for the digipak will be scanned in soon.

Basic Ideas for one of the middle covers:



Audience feedback on which middle cover they preferred & why:

• Number 2 - looks interesting.
• Number 3 - more designs.
• Number 2 - tells audience more about the artist.
• Number 3 - attracts attention.
• Number 2 - raw - how you would expect to see artist - has meaning.
• Number 3 - looks good.
• Number 2 - I like it.
• Number 3 - shows mood.
• Number 2 - almost like scrapbook - goes with back cover of lined paper.
• Number 2 - it's different.
• Number 3 - like folwers and think it will look good.
• Number 3 - looks better.
• Number 3 - likes idea of bright light - more simple.
• Number 2 - looks good - change from big pictures on front etc. - different.
• Number 2 - different - so many effects and meanings.
• Number 1 - photo being dropped in storyboard - reflects story - going through pics etc. - people can relate to it - goes with the song.
• Number 2 - pictures of the singer being a singer.

We have decided to select design 3 to develop for one of the middle covers because even though design 2 was more popular we selected that to be a design for the inlay instead, and the middle covers will have a design which involved a rose - so we selected design 3 which was the 2nd most popular to develop.

Developed ideas for one of the middle covers:

Audience feedback on which middle cover they preferred & why:

• Number 1 - closer - looks good.
• Number 1 - better.
• Number 2 - looks better - further away - see more of picture - know what they're looking for.
• Number 1 - better as a close up photo.
• Number 1 - closer - looks better.
• Number 1 - fills more space - more detail - see rose better.
• Number 1 - more detail - fell more involved with picture.
• Number 1 - closer - see more/more detail.
• Number 1 - fills more space.
• Number 1 - fills space.
• Number 1 - sort of close-up see person better.
• Number 1 - bigger, eye-catching.
• Number 2 - see more - more detail.

We have decided to choose design 1 for our final design because it was the most popular with the target audience and there would be less space left around the image of the artist for the audience to get distracted by.

Ideas for the inlay:


Audience feedback on inlay & other comments (some are repeated because people said the same things):

Before the idea of the collage:

• A black background with a bright pink/red rose would look good.
• A black background with a bright pink/red rose.
• Rose is good.
• Rose is a very nice idea - goes well with the theme.
After the idea of the collage:

• A collage would be a good idea - better than the rose.
• A rose - it matches the back cover & maybe middle cover.
• A rose - so it matches the rest of the covers.
• The rose - it goes with the music video and rest of the album.
• Collage - about female singer - tells audience about what she did on tour - interests audience.
• Collage - you would still be able to see it when the CD/DVD is in place.
• Collage - is a good idea.
• Collage - would look good with all the different pictures of the artist - would look good if you tint the picture with just one colour or something.
• Collage - fills page - fuller - more meaning.
• Collage - good to see all of the differet pictures.

We have decided to have design 2 for the inlay because not only was it quite popular, it also links in with the back cover as a kind of scrap book image to make it more personal. Also for the two middle covers we are having images with roses in so we thought we would do something different for the inlay to keep the audiences attention.

Basic Ideas for the back cover:

Audience feedback on which basic design they preferred for the back cover & other comments:

• Number 1 - good basis for back cover - unique.
• Number 1 - different from the others - more like a back cover.
• Number 1 - simply tells you the track list etc.
• Number 1 - simple - easy on the eye.
• Number 1
• Number 1 - just like it - more feminine.
• Number 1 - tells everything you need to know.
• Number 1 - like it - paper idea is good.
• Number 1 - simple but effective.
• Number 2 - see face better & the artist is shown
• Number 2 - see face of singer - more connective to them.
• Number 3 - artist shown & space for tracklist.
• Number 3 - not bland - nice design.
• Number 3 - cause I said.
• Number 1 - like picture - personal.
• Number 2 - looks active - interesting.
• Number 2 - looks most appealing.
• Number 1 - different - not a picture of artist.
• Number 1 - different - graphics could be put on - sketches.
• Number 1 - funky

We have decided to develop ideas for design number 1, firstly because it was the most popular design when we asked people for feedback on which they preferred/looked better as a back cover and also it is the one which can be developed quite a lot.

Developed Ideas for the back cover:

Audience Feedback on which developed idea they liked, why and other suggestions if any:

• Number 1 - like the rose & doodles - people can relate to doodles - more personal. Also you could put more doodles on it or add the fluffy pen to this one.
• Number 1 - like the rose.
• Number 1 - like the rose.
• Number 1 - shows female singer on a personal level.
• Number 1 - take more seriously.
• Number 1 - more feminine.
• Number 1 - suits the mood of the song.
• Number 1 - pretty flower (rose).
• Number 1 - more mature - symbolises love.
• Number 1 - flower more effective than fluffy pen.
• Number 1 - rose = pretty.
• Number 1 - love song & rose go together.
• number 1 - more design, delicate.
• Number 1 - looks better
• Number 1 - better.
• Number 1 - reminds them of love & it looks pretty.
• Number 2 - more realistic.
• Both - try to combine the ideas.
• Number 1 - flower & heart are prettier.
• Number 2 - fluffy pen - looks fun.
• Number 1 - goes with story & music video.

We are selecting design number 1 to have as our final design for the back cover of the digipak because it was the most popular design with our target audience.

Font styles and colours for the digipak and poster

Kelly and I have chosen 4 possible font styles for the artists name;

• This font style is simple and eye-catching because of it's widely set letters. A similar font style has been used in popular teen programmes for example 'The Hills' for the opening titles and other titles within the programme. It's contemporary style and feature in popular teen programmes will appeal to our target audience of 16-24 year olds. Also teenagers who watch 'The Hills' and other programmes that use this font style may subconsciously associate the TV programme with this artist due to the font style. This would help to promote sales of the digipak because it is aimed at a very similar target audience.

• This font style is simple and has bold hints in the font style and so doesn't need to have the bold added to it. The font for the artists name doesn't need to be over-complicated and needs to stand out at the same time so this font will do that job nicely.

• This font style is quite funky and is also in bold so that it would stand out and would catch the target audiences eye. This font has been used in the title sequence for the popular teen drama 'One Tree Hill'. Like the first font, teenagers who watch this programme will subconsciously associate the font style in the title sequence with the artist we are promoting. If they like the programme they will find themselves drawn to the digipak due to the font style of the artists name. This would help to promote the sale of digipak versions of the artists album.

• This font style is different from the usual fonts for the artists name on the fronts of CD covers and digipaks however it is eye-catching and the bold effect helps it to stand out.

Kelly and I have chosen 4 possible font styles for the title of the digipak;

• I have grouped all 4 of these font styles because they are quite similar to each other and we want to portray a certain image with the font used for the name of the digipak. The font styles chosen are all quite feminine and each could be like hand-writing - we want the album title to look like it has been hand-written by the artist and then this font will also be used for the song titles on the back cover of the digipak.

The two font styles we have chosen for our digipak and poster are;

• Kelly and I have chosen his font style for the artists name because it is simple and eye-catching due to the widely set lettering. Also a similar font style has been used in popular teen programmes for example 'The Hills' for the opening titles and other titles within the programme. It's contemporary style and feature in popular teen programmes will appeal to our target audience of 16-24 year olds. Also teenagers who watch 'The Hills' and other programmes that use this font style may subconsciously associate the TV programme with this artist due to the font style. This would help to promote sales of the digipak because it is aimed at a very similar target audience.
  
  
  
• Kelly and I have chosen this font style for the album title and the song titles on the back cover of the digipak because firstly it looks like someone has just wrote it which is the look we want to go for - to make the artist look authentic, more realistic, and will help the audience to relate to the artist as it will be more believable that she wrote the lyrics herself. Also because the font is on a slant, joined up and has a few curls in it, it gives a feminine look to the album name which will appeal to the females in our target audience of 16-24 year olds.
  

Colours for the song titles on the back cover;